Integration of Latent Dirichlet Allocation and Quality Function Deployment to Analyze Hotel Service Quality Based on TripAdvisor

The main goals of this research are to determine customers’ requirements from hotels based on TripAdvisor and the technical capabilities fulfill requirements. Latent Dirichlet Allocation (LDA) used in is method customer review TripAdvisor. An output LDA as input Voice Customer (VOC) quality function deployment (QFD). A hotel selected be a case study for implementing integration QFD. Questionnaires distributed respondents purposes filling absolute weight, relative importance QFD with highest scores determined major Suggestion given suggestions were unannounced inspections notes list problem solved immediately by hotel.